The question
The prospect comes to a service or problem page with something specific to investigate.
Every broker site ends in the same three things.
The pages in front of them yell about how good PEO is, how good benefits are, how good the broker is. Then a business owner with a real question and a real deadline reaches the end and is asked to fill in a form and wait.
Whoever answers the question first gets the call. It will not be the site that asked him to wait.
A contact formAnswers nothing. Costs the visitor his afternoon.
A calendar linkAsks for a commitment before he knows there is anything to talk about.
A phone numberPuts the whole burden of starting on the person you want to sell to.
Make more of the traffic and attention you already have.
An established broker may already have indexed pages, direct visitors, referrals, renewal conversations, outbound activity, and prospects researching specific problems.
A BrokerSite gives those visitors deliberate paths into the questions they are already trying to answer.
Service or problem page
Diagnostic
Finding
Broker conversation
Give existing attention a useful next step.
A BrokerSite can currently use Comp Check and PreQualify. Benefits Check, ALE Check, and PEO Stay/Switch remain broader product areas and are added only after product approval. See what comes next.
A business owner arrives with a specific question. The page gives enough context to understand the issue, the diagnostic lets them test their situation, and the finding gives them a reason to continue. The resulting opportunity returns to you with the account context and diagnostic finding.
The finding
The diagnostic evaluates the answers and gives the prospect a useful finding before the broker conversation.
The next step
The broker receives the opportunity, account details, answers, and context for the next professional conversation.
It is not a periodical.
A BrokerSite is not a destination for learning what a PEO is. Blogging, posting and the rest of it existed to buy traffic, and there are better ways to buy attention now.
So the site is released from pretending to be a publication, and it can do the thing a brochure never did. It routes. It asks the questions an experienced broker would ask. It gives the prospect a real answer while they are still on the page. Then it hands you the account, the answers and the finding, and gets out of the way.
Built, launched, and managed for you.
The content, diagnostic path, account capture, analytics, updates, and technical maintenance remain one managed system under PEO Tools.
The website stays aligned with your services as the business changes. You stay focused on the broker relationship.
Broker-owned presentationYour brand, services, calls to action, and prospect paths.
Managed deliveryThe build, deployment, maintenance, and updates stay with PEO Tools.
100Performance
100Accessibility
100Best practices
100SEO
Google PageSpeed Insights on peotools.com, mobile, 2026-09-02. Run it yourself. A page that loads slowly loses the visitor before the diagnostic gets a chance to say anything.
Live example
Open one and run it.
Reyes Risk Partners is a working BrokerSite. Pick the problem an employer would arrive with, run the Comp Check, and see the finding a broker receives. The builds under it are earlier positions, kept as screenshots.
Insiders built this, not a web shop.
The questions are the product, and only someone who has sold into this market knows to ask them in that order. The speed, the conversion craft and the design sit underneath that. They are table stakes, not the pitch.
PEO Tools applies fifteen years of building conversion systems around high-value financial decisions to the broker marketplace.
A financial trading business grew from roughly $43,000 per month to approximately $1 billion per month in transactional value.
BrokerSites use the same discipline around relevance, useful action, information capture, and the next financial conversation.
Built for brokers with an existing business to build on.
BrokerSites are intended for established brokers with some combination of traffic, indexed content, referral activity, prospect activity, outbound activity, renewal conversations, and existing clients.
Fit is reviewed before implementation.
Pricing
BrokerSite
Website build, branding, hosting, analytics, branded documents, maintenance, updates, and PreQualify Starter are included.
See full pricing →Current BrokerSite pricing
$2,900 to build
$349 a month
See how a BrokerSite works around the diagnostic experience.
The demo shows the website path, the diagnostic experience, and what comes back to the broker.