White-glove websites for benefits and PEO brokers

A website built to convert, delivered as a service.

We build you a complete broker website where every page helps your visitor decide three things. Am I a fit? What happens next? Why should I trust this broker?

Refresh this page. That's how fast yours would load.

BROKER SITE SERVICE

Your site should qualify and convert. Not just sit there like a brochure.

Built specifically for PEO and benefits brokers, with PreQualify, analytics, branded e-signature, and campaign wiring included from day one.

01
Every page answers three questions or it does not go on your site.

Am I a fit? What happens next? Why should I trust this broker? A visitor gives any page about thirty seconds. Every heading, answer, and form on your site exists to move them through those three decisions. Nothing exists just to describe you.

Am I a fit?
What happens next?
?Why trust this broker?
02
PreQualify comes embedded.

Your benefits pages carry the number that gives owners the reason to call you. Workers' comp qualification is on the roadmap.

Summit Benefits GroupSolutionsAboutResourcesContactGet a Quote

Group Health Insurance

Right plan. Right price. Right partner.

Transparent quoting
Competitive carriers
Ongoing support
PreQualify Your Group
Employees
22
State
Texas
Industry
Technology
Get My Estimate
Estimated Monthly Cost
$28,740
Good Fit
Takes 30 seconds · Secure & confidential
03
Real-time analytics, on your screen, from day one.

Matomo comes configured and included. You watch traffic, sources, and conversions live without configuring anything. Google Analytics still works alongside it if you use it.

Traffic
Visitors
4,782
▲ 12.4% vs yesterday
Sources
Organic Search
55%
Direct
25%
Referral
12%
Paid Search
6%
Email
2%
Conversions
Form Submissions
128
▲ 18.6% vs yesterday
Live visitors
Right now
27
on site
Desktop 16 · 59% Mobile 9 · 33% Tablet 2 · 8%
Powered byMatomo
Google Analytics
Works alongside ✓
04
Your own branded e-signature service is included.

Documenso runs under your brand. Send and collect contracts without paying for a separate signature subscription.

05
Campaign-ready before you spend a dollar on marketing.

When you run ads or email, the site tracks where every lead came from. Custom landing pages are available, professionally built, at cost.

Search authority

Built for how owners search now.

If your site doesn’t answer the price question, you’re not in the answer.

Google’s public guidance prioritizes helpful, reliable, people-first content that demonstrates first-hand experience. A page with actual pricing ranges, written by someone who does the work, fits that standard. Almost no broker publishes one.

Every Broker Site ships with pricing guide pages built from your rate card. Real ranges, what moves the number up or down, written as the authority guide for your services. Crawlable text on your domain, structured for search, so when an owner or an AI asks the cost question in your market, your practice has a page that can answer.

The range brings them in. The number moves them forward.

Publish the range.

Give search and AI tools real pricing content to work with.

PreQualify

Turns the published range into their directional number on your site.

Qualified prospects call you.

Your site does the work up front. Your calls can start with more context than a blank contact form.

Search visibility depends on the market, competition, and the quality and relevance of the complete site. No ranking or citation is guaranteed.

Put yourself in your prospect's shoes.

Imagine you're a business owner shopping for health care relief. You land on a site that looks like it hasn't been touched in years. No clear answers, no prices, just noise and a contact form. You don't think "I'll call and ask questions." You think "is this business even still open." Then you ask an AI what coverage should cost, it answers instantly, and it cites the sites that publish numbers. Yours wasn't one of them. Unless someone you trust personally told you to call, you move on.

That's not a design problem. That's a confidence problem, and it's costing you people who never call in the first place.

A site that looks current, answers the visitor's question first, and puts real numbers on the page is what tells a stranger you're worth calling.

Live examples to review

Live examples to review.

Use these examples to see the speed, messaging, and the funnel in action. These are shells. The content isn't fully built out on all of them, they're here to show you the speed and the flow, not a finished site. Run one and see how it moves from question to answer to lead.

Built by an industry insider

Built by an industry insider.

Built by PEO Tools. We build systems that turn traffic into qualified leads for the PEO, healthcare, workers' comp, and HR industry, and nothing else.

What you should expect

What you should expect from this service.

  • +An enterprise-grade, fast-loading website, with fully functioning forms that deliver leads in real time.
  • +Full web analytics, customizable, giving you an up-to-the-minute view of exactly what's happening on your site.
  • +PreQualify embedded, qualifying visitors and delivering high-intent leads straight to your inbox.
  • +Your own branded e-signature service, for sending and collecting contracts.
  • +Always-on enterprise security and hosting, fast, secure, and monitored around the clock.
  • +Tracks every campaign from day one. When you run ads or email, the site tracks where every lead came from.
  • +Fully managed, white glove. You focus on your business. We handle the site.
  • +Connects to Zapier, Make, GoHighLevel, and n8n.

While your site is converting, we stay connected and grow together, that's our promise.

How you get started

How you get started.

01
Let's get on the phone.

A 30-minute conversation about your business.

02
We build it.

We do the work. You do nothing yet.

03
You review it.

Nothing goes live until you're satisfied.

04
We deploy it.

You point your domain to it, and it goes live.

Two ways to own it

Two ways to own it.

Buy it outright, or get it as a service that includes the analytics, lead routing, and your branded document signing, fully managed for a flat monthly rate. See pricing.

If you only want the calculator on your current site, that's available on its own too. It gives you the tool. Broker Sites gives you a site built to put that tool in front of the right person at the right moment.

No contracts

No contracts holding you in place.

Give it three months, long enough to actually see the difference in your traffic, and if it's not for you, we'll package up the site and hand it to you. Point your DNS wherever you want and take it with you. No hostage situations here.