The demand is finding somebody. It usually isn't a broker.
The people taking this business aren't better at PEO than you. They're better at being found.
The big PEOs already run this playbook.
They capture renewal-season demand with SEO budgets and sales floors.
You're never going to outspend them nationally, and you don't need to. You need the prospects in your own backyard — the ones already searching your city, already warmed up by the renewal letter.
The new competitor doesn't sell PEO. It sells your lead.
Someone built a landing page that sits between the owner and you.
Operators with no license, no book, and no relationship are building comparison sites and quoting funnels that rank, capture the search, and sell the lead — to a national, to a carrier, to whoever pays. They're not better advisors. They just showed up online first, and they know the average broker won't respond for days.
The gap they're exploiting is technical, not professional.
They're betting your web presence is a brochure from 2016.
Most independent brokerages have a site that lists services and a contact form nobody answers on a Saturday. The prospect with the renewal letter in his hand doesn't want a form. He wants a number. Whoever gives him one gets the conversation.
Done for you. Live before your state's renewal wave.
A real storefront with a real quoting engine. You touch nothing.
Not a brochure. A site that runs live savings numbers for the prospect standing in front of it, built and maintained by people who do only this. You sell placements. We run the storefront.
What it costs against what a placement pays.
One retained placement covers this many times over. Every year it renews.
You know your residual math better than anyone. Price this against a single client staying on your book and the decision makes itself. If per-head revenue erosion is already reducing the book quietly, one retained placement matters even more.