Most broker sites ask for a call before they give an answer.
A prospect arrives with a money question and your page hands back a contact form. So they leave, to delay, to self-answer badly, or to shop someone else. That is the silent loss. It happens on the page, before you ever know they were there.
The alternative you are competing with is a rough guess and a form. Proofline changes the moment by putting a live financial proof surface on your own site, so the answer comes before the ask.
A financial proof layer built for brokers.
Proofline is a broker-branded financial proof layer embedded on your site, with PEO Tools invisible behind it. Your prospect enters their figures and sees a current-vs-PEO range built from current tax rules and the real rate cards you load once.
Every material output traces to a rule, a rate, or a stated assumption, so the result can be checked, not just accepted. It is not a black-box estimate and not a national average. It is the financial-question-answering layer of the PEO industry, running on your page.
Live in five steps. The hard part is already built.
Your real rates go in, so the math reflects what you can place.
The embed drops on like a scheduler or a video. No project.
Easy questions first, in real time, never gated before it runs.
Current structure beside the PEO path, sourced, as a range.
After value, the lead lands with the headline range.
One is a hard number. One is an estimate. One is qualitative.
We keep these separate, on purpose. Blending them is how a number stops being believable. Together they are the whole case.
What the change in structure does to the owner's own taxes and take-home, computed from current law and traceable line by line. The figure that goes in the headline and survives the accountant.
Most owners also stop paying separately for payroll processing, compliance and benefits administration, and the workers' comp paperwork the PEO absorbs. Real but variable, so the report shows them as a clearly labeled estimate, never inside the hard number.
The owner and their team get group coverage and a benefits operation they often cannot run efficiently alone. For an owner below the dollar break-even, this is frequently where the decision is actually won.
This is why the honest scope matters: Proofline does not claim the business saves money on its employees' coverage. Often it pays more for materially better coverage. The win is the owner's economics, the operational relief, and the access, stated as what each one is.
One earns the lead. One earns the accountant. One lets a skeptic check it.
What the full report contains.
So you know exactly what your prospect gets. The unlocked report walks the decision top to bottom.
Every total is the sum of its visible lines. Assumptions are stated. Contested positions are flagged with the opposing authority named. Those are the traits an accountant looks for, shown on purpose.
Why brokers put their name on it.
Every important output traces to a rule, rate, or assumption. The report shows the logic, not just a conclusion.
It can show a positive, negative, or mixed answer. That neutrality is what makes a favorable outcome believable.
The experience lives on your site, under your brand. You own the page, the message, and the lead. PEO Tools never surfaces.
The analysis moment becomes a verified, high-intent lead event, instead of a passive visit or a weak form.
We build the tool. You win the deal. PEO Tools is paid only by you, never by a PEO, and never takes a split or touches your client. That structural neutrality is the reason the number is allowed to be honest, and the reason it is yours. Every free comparison tool in the market is paid by a PEO on placement, so its independence is theater. Ours is not for sale.
Built to survive the room you are never in. Their accountant's.
The report does not ask the accountant to trust a conclusion. It shows them the work. Federal and state computation is current to enacted statute, the core math is checked against current IRS and state authority, every figure cites the rule or rate behind it, and contested treatments, such as the conservative handling of the owner health deduction, are labeled as such with the opposing position named.
The totals reconcile against the same rules that produced them. "My accountant reviewed it and it checks out" is a close no brochure can earn.
We say both out loud.
Because the boundary is what makes the number believable.
A sourced, traceable current-vs-PEO position, built from your rate card and the prospect's real figures, presented as a defensible range, current to enacted federal and state law and checked against authority, with an accountant-survivable full report. The verified lead is yours, in full.
It is not a binding quote, a national average, or a marketplace. It does not hand the prospect a single guaranteed figure to hold you to. It does not claim the business saves money on its employees' coverage, often it pays more for better coverage. It does not produce a workers' comp e-mod, price class codes, or quote a carrier. And we are never paid by a PEO, never take a split, never touch your client.
It computes federal and state income tax, the Section 199A and QBI effect, owner health treatment under the code, and the admin fee weighed against the tax-structure savings, ending in a net position shown as a range. The figures are sourced; the formula stays yours. Evaluation, quoting, negotiation, and placement stay with you, the work only you can do.
The lead reaches you the way you already work.
A configuration step in the portal, not custom development.
The moment a lead verifies, while the number is still on screen.
With the headline range and the intent attached.
The qualifying answers and result figures, not just an email.
On higher tiers, configured by you, into the system you run your day from.
Configured to your book, not a template.
You control the parts that make the report yours. The proof standard does not move; the framing is yours.
If you fight your deals on specific line items, bring them. The analysis can be tuned to the way you actually win. That is built around your deals, not bespoke work billed by the hour.
Solo to Pro to Agency. The proof standard never changes.
The product does not change as you grow. What changes is operational scale. You buy more delivery and more visibility, never a weaker proof.
The broker running their own book. One branded site, the full engine and report, every verified lead delivered as a designed brief, a portal for billing and your rate card.
The broker who wants the whole funnel wired into their stack. The live portal and its analytics, a webhook for every lead, and apply, book, and question actions on the unlocked report.
Networks and multi-office brokerages. The engine under every broker, each their own brand, multiple sites through our build pipeline, Deep Analytics, and one dashboard over all of it.
It converts traffic. It does not generate it.
Proofline fits brokers and broker-led firms whose sites already get attention, from search, content, paid traffic, or referral spillover, and need a stronger thing to do with it.
If your site barely gets visitors, tell us and we will say so plainly. The engine is the wrong first move, and Proofhouse is where you would start instead. We would rather tell you that than sell you a tool with nothing to work on.
No project. A new sales surface.
Load your rate cards, place the embed, connect lead delivery. It should feel like deploying a new sales surface, not implementing a software project. You do not maintain a calculator, you do not touch the math, and PEO Tools never surfaces to your prospect.
The lowest-friction way to start. One report.
Not ready to deploy the engine yet. We build a single broker-branded Proof Report from your real rate cards against an actual prospect scenario you bring, same engine, same proof standard, white-labeled to you, in three business days, embed-ready and delivered by email.
You hold the artifact your prospect's accountant would see before you decide on the subscription. A feature list cannot close that decision. The report can. And if it does not pencil out, you will know that too.
We will build your white-labeled Proof Report and email it back, three business days.
Free until Proofline produces your first verified lead.
Flat monthly after that. No percentage of commission, no per-lead fees, no setup cost. Solo is about $1,800 a year. You know what one placement's residuals are worth. See full pricing.
- +Full engine and line-by-line report
- +Every verified lead as a designed brief
- +Portal for billing and your rate card
- +Everything in Solo
- +The live portal and its analytics
- +A webhook for every lead, into your CRM
- +Apply, book, and question actions
- +Multiple branded sites via our pipeline
- +Deep Analytics across the network
- +Per-broker rate cards
- +One dashboard over all of it
No per-lead fee and no lead to ration. Every verified lead the engine produces reaches you, on every tier.
What brokers ask before they put their name on it.
{{ f.a }}