The site loses the deal before the engine can speak.
You already create attention. Referrals, calls, a partner who sends a client to look you up first. Most of that traffic lands on a site that confirms you exist and does nothing else. It is vague, dated, or all about you, with no clear path for the person reading it and no reason to believe a number it shows.
So the prospect leaves to think about it, the referral partner hesitates before sending the next one, and the strongest proof in the industry never gets seen because the page around it could not be trusted. The fix is not more traffic. It is a credible place for the traffic you have to land, and a number it can believe when it gets there.
What Proofhouse is, and what it is not.
A done-for-you broker site, built from a system, not invented from scratch each time. The structure, routing, and positioning are decided. The work is fitting them to your practice, your market, and the way you actually win deals.
Three doors, because three different people arrive.
A site that hands all three the same paragraph and the same contact form is the problem, not the fix. Proofhouse routes each one on purpose.
Arrives with a money question. They get a credible broker, a clear path, and Proofline, so they see what a PEO would change on their own figures before they ever call you.
The accountant or advisor who sends you clients gets a peer-level page they are not embarrassed to point to, and a financial analysis they can hand a client as real diligence rather than a sales funnel.
A PEO or platform sizing you up as a place to route business gets confirmation that you operate seriously and serve the right client. Each door is built; none is buried in the footer.
The five jobs the site does.
A weak site does one job, it confirms you are real, and then it stops. Proofhouse is built to do five, because closing a PEO deal asks for all five.
The visitor decides in seconds whether you are a serious operator or a side hustle. The page answers that before they scroll.
Many prospects are evaluating one for the first time. The site says what a PEO is and what it changes, without jargon and without a lecture.
This is where Proofline lands. The prospect runs their own figures and sees a sourced current-vs-PEO number, so value is demonstrated, not asserted.
The advisor who forwards you a client needs a page that makes them look good for sending it. Peer-level, checkable, not a funnel.
Value runs first, the contact ask comes at the result. The visitor moves forward because their own numbers moved them, not because a form blocked the door.
The engine, placed where it belongs.
Proofline gets its own clean page inside the site, not a buried section in the homepage scroll. The home page previews the output and sends the prospect to the full analysis.
If you do not run Proofline yet, the site is built to drop it in the day you do. Proofhouse stands on its own as a stronger front end. With the engine on it, it becomes the conversion surface, not just a brochure.
Four finished looks, so you can see yourself in it.
We built complete demo sites by broker type so you do not have to imagine the result. Walk through the one closest to your practice and you are walking through your own future site.
Placeholder. Real demo screenshots are being prepared; the looks below describe the finished builds.
A fixed scope, stated plainly.
So you know exactly what you are buying. The site is a finished thing, not a standing retainer.
What it does not include: ongoing blog production, open-ended SEO, ad management, or a custom application.
- +One built-for-you broker site, fitted to your broker type and market
- +Home-page positioning built on care, competence, and trust
- +The three doors: prospect, referral partner, and provider paths
- +A dedicated Proofline page, wired and rendering on your own plan
- +Forms and intake that route by visitor type, no public email
- +Production hosting, set up and deployed, ready to point your domain at
- +One structured revision round before launch
Two ways in. You own every lead either way.
The budget objection usually is not about value, it is about a large number up front. So there are two ways in.
Low upfront, a predictable monthly. The build, hosting, SSL, ongoing edits, the Proofline embed kept wired, lead delivery, analytics, and uptime are all carried for you. The site stays current without you touching it.
A one-time project fee, the site is yours outright, with an optional Site Care plan if you want maintenance and edits handled. No standing meter if you would rather run it yourself.
Either way: fixed scope, a clear end, and your leads are yours, always. Turnaround is fast because the build is configuration, not invention. A Launch-tier site ships in about 5 business days from complete inputs, a fuller build in 7 to 10, and a Specialist build with extra authority pages in 2 to 3 weeks.
Come to the call already scoped.
Send your broker type, your market, and your current site if you have one. We review it before the call so the conversation starts from your build, not a blank page.
Prefer to just talk it through? Book a call.
We will review your practice and reach out to scope the build. Watch for an email from PEO Tools.